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The goal was to create a new app that solved a problem for users. As if coming up with an entirely new tech solve for an existing problem wasn't challenging enough, additionally, the final product had to be presented in a business report format complete with selling points and product mock up.

UX Strategy

Skills Used:

  • User-centered design

  • User interviews and feedback influenced end state

  • 5 planes of app development used

  • Funding pitch highlights writing skills, both tech and influential

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